Vinayaka Mission University
Vinayaka Missions University (VMU) is a pioneering and vibrant school offering a multi-social experience with an atmosphere checked by the ideal congruity of living in differing qualities.
Years2
UNIT - 01
MEANING OF BUSINESS RESEARCH - TYPES OF RESEARCH - DESCRIPTIVE -
EXPLORATORY - EMPIRICAL - HISTORICAL AND CASE STUDY
UNIT - 02
IDENTIFICATION - SELECTION AND FORMULATION OF RESEARCH PROBLEM
UNIT - 03
RESEARCH DESIGN - COMPONENTS OF THE RESEARCH DESIGN
UNIT - 04
CENSUS - UNIVERSE / POPULATION - SAMPLE - SAMPLING TECHNIQUES - RANDOM AND
NON RANDOM SAMPLING
UNIT - 05
SAMPLING FRAME - SIZE OF THE SAMPLE - SAMPLING AND NON SAMPLING ERRORS
UNIT - 06
COLLECTION OF DATA - PRIMARY AND SECONDARY DATA - TOOLS OF COLLECTION OF
DATA
UNIT - 07
QUESTIONNAIRE PERSONAL INTERVIEW - INTERVIEW SCHEDULE - OBSERVATION
PRECAUTIONS TO BE TAKEN WHILE APPLYING TOOLS - PILOT STUDY AND PROTESTING
UNIT - 08
ANALYSIS AND INTERPRETATION OF DATA - HYPOTHESIS - CHARACTERISTICS OF A
GOOD HYPOTHESIS - FORMULATION AND TESTING OF HYPOTHESIS
UNIT - 09
METHODS OF TESTING HYPOTHESIS - PARAMETRIC AND NON PARAMETRIC TESTS,
TESTS OF SIGNIFICANCE -`T` TEST - `F` TEST
UNIT - 10
CORRELATION - REGRESSION - SAMPLE PARTIAL AND MULTIPLE - X2 TESTS - ANALYSIS
OF VARIANCE.
UNIT - 11
RESEARCH REPORT - TYPES OF REPORTS - TARGET AUDIENCE - STEPS IN DRAFTING A
RESEARCH REPORTS - CONTENTS OF A RESEARCH REPORT
UNIT - 12
TITLE PAGES - TABLE CONTENTS - BODY OF THE REPORT - APPENDICES -
BIBLIOGRAPHY - FOOT NOTES
Vinayaka Missions University,Directorate of Distance Education
Salem India
MASTER OF COMMERCE
2 Yr.
BUSINESS RESEARCH METHODS(2040117)
ADVERTISING - DEFINITION - MEANING - ADVERTISING AS A TOOL OF MARKETING -
ADVERTISING EFFECTS - ECONOMICAL AND SOCIAL;
ADVERTISING FUNCTIONS - ADVERTISING BUDGETS. IMPORTANCE OF ADVERTISING IN
MODERN MARKETING. TYPES OF ADVERTISING - COMMERCIAL AND NON-COMMERCIAL
ADVERTISING, ETC. - ADVERTISING AND CONSUMER BEHAVIOR - ADVERTISING AND
SALESMANSHIP
COMMUNICATION MIX - ADVERTISING MEDIA - TYPES OF MEDIA - PRINT MEDIA; NONMEDIA
ADVERTISING; MEDIA PLANNING AND SCHEDULING; ADVERTISING ON INTERNET;
MEDIA SELECTION DECISIONS.
MEDIA PLANNING - MESSAGE DESIGN AND DEVELOPMENT: MANAGING ADVERTISING,
TYPES OF APPEAL, ELEMENTS OF ADVERTISING COPY - CHARACTERISTICS OF GOOD
ADVERTISING COPY.
MEASURING ADVERTISING EFFECTIVENESS: MANAGING ADVERTISING AGENCY - ROLE
AND ITS IMPORTANCE IN ADVERTISING. CLIENT RELATIONSHIP; PROMOTIONAL SCENE
IN INDIA; TECHNIQUE FOR TESTING ADVERTISING EFFECTIVENESS. LEGAL FRAME
WORK OF ADVERTISING.
MASTER OF BUSINESS ADMINISTRATION
ADVERTISING MANAGEMENT (ELECTIV-MARKETING)(2040309)
EXPORT CREDIT SYSTEM IN INDIA
EXCHANGE RATE POLICY AND REGULATION
LETTERS OF CREDIT
CARGO INSURANCE
INSURANCE CLAIM PROCEDURE
EXPORT SALES CONTRACT
EXCHANGE CONTROL REGULATIONS
EXPORT DOCUMENTATION
FOREIGN EXCHANGE AND EXCHANGE RATES - EXPORT FINANCE
CUSTOMS CLEARANCE OF CARGO
ROLE OF FREIGHT FORWARDER
SHIPPING TERMS
MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL
BUSINESS
IMPORT & EXPORT DOCUMENTATION AND PROCEDURE(2041001)
Years1
MANAGEMENT - INTRODUCTION - CONCEPTS- - DEFINITION - CHARACTERISTICS OF
MANAGEMENT - PROCESS /FUNCTIONS OF MANAGEMENT - IMPORTANCE OF
MANAGEMENT
MANAGEMENT AND ADMINISTRATION - MANAGEMENT - A SCIENCE OR AN ART? -
MANAGEMENT - A PROFESSION? - LEVELS OF MANAGEMENT - MANAGERS VS.
ENTREPRENEURS - MANAGERS VS. LEADERS
PIONEERS OF MANAGEMENT - PRINCIPLES OF MANAGEMENT - MANAGEMENT PROCESS
- MANAGERIAL PERFORMANCE
MANAGEMENT FUNCTIONS - PLANNING - ORGANIZING - STAFFING - DIRECTING -
MOTIVATING - COMMUNICATING - COORDINATING - CONTROLLING
PLANNING: NATURE - PURPOSE - STEPS IN PLANNING -FORMS OF PLANNING - TYPES IN
PLANNING- LIMITATIONS OF PLANNING - PLANNING PREMISES
DECISION MAKING - NATURE - TYPES OF DECISIONS - SIGNIFICANCE AND LIMITATIONS
OF DECISION MAKING - DECISION MAKING PROCESS - HIERARCHY OF OBJECTIVES -
MANAGEMENT BY OBJECTIVES - MANAGEMENT BY EXCEPTION
ORGANIZING - NATURE - IMPORTANCE - PRINCIPLES OF GOOD ORGANIZATION -
FORMAL VS. INFORMAL ORGANIZATIONS - ORGANIZATION STRUCTURE -
DEPARTMENTATION AND ITS BASES - SPAN OF MANAGEMENT
DELEGATION OF AUTHORITY - MEANING AND ELEMENTS OF DELEGATION - AUTHORITY
AND RESPONSIBILITY - PRINCIPLES OF DELEGATION - CENTRALIZATION AND
DECENTRALIZATION
STAFFING - IMPORTANCE - HUMAN RESOURCE MANAGEMENT - ELEMENTS OF THE
STAFFING PROCESS - HUMAN RESOURCE PLANNING - JOB ANALYSIS - RECRUITMENT -
MASTER OF MARKETING MANAGEMENT
1 Yr.
BUSINESS MANAGEMENT[MMM](2041203)
SELECTION - PLACEMENT AND ORIENTATION - TRAINING AND DEVELOPMENT -
PERFORMANCE APPRAISAL
DIRECTING - IMPORTANCE - PRINCIPLES - ELEMENTS - SUPERVISION - LEADERSHIP -
QUALITIES OF A LEADER - LEADERSHIP STYLES - THEORIES OF LEADERSHIP -
MOTIVATION - IMPORTANCE - THEORIES OF MOTIVATION - MOTIVATIONAL TECHNIQUES
COMMUNICATION - IMPORTANCE - COMMUNICATION PROCESS - TYPES OF
COMMUNICATION -BARRIERS OF COMMUNICATION -EFFECTIVE COMMUNICATION -
COORDINATION - NEED - TYPES - TECHNIQUES
CONTROLLING - IMPORTANCE - CHARACTERISTICS OF AN EFFECTIVE CONTROL
SYSTEM - TYPES OF CONTROL - CONTROL PROCESS - TECHNIQUES OF CONTROLLING -
LIMITATIONS OF CONTROL
ACCOUNTING - DEFINITION - ACCOUNTING FOR HISTORICAL FUNCTION AND
MANAGERIAL FUNCTION - SCOPE OF ACCOUNTING - FINANCIAL ACCOUNTING AND
MANAGEMENT ACCOUNTING - MANAGERIAL USES - DIFFERENCES
FINANCIAL ACCOUNTING - ACCOUNTING CONCEPTS - CONVENTIONS - PRINCIPLES -
ACCOUNTING STANDARDS - INTERNATIONAL ACCOUNTING STANDARDS
DOUBLE ENTRY SYSTEM OF ACCOUNTING - ACCOUNTING BOOKS - PREPARATION OF
JOURNAL - LEDGER AND SUBSIDIARY BOOKS
PREPARATION OF TRIAL BALANCE - ERRORS AND RECTIFICATION - FINAL ACCOUNTS
WITH SIMPLE ADJUSTMENTS
SINGLE ENTRY SYSTEM - STATEMENT OF AFFAIRS METHOD - CONVERSION METHOD
FINANCIAL STATEMENT ANALYSIS - NATURE OF FINANCIAL STATEMENTS - LIMITATIONS
OF FINANCIAL STATEMENTS - ANALYSIS OF INTERPRETATION - TYPES OF ANALYSIS -
EXTERNAL VS INTERNAL ANALYSIS - HORIZONTAL VS VERTICAL ANALYSIS - TOOLS OF
ANALYSIS - TREND ANALYSIS - COMMON SIZE STATEMENTS - COMPARATIVE
STATEMENTS
RATIO ANALYSIS - TYPES - PROFITABILITY RATIOS - TURNOVER RATIOS -LIQUIDITY
RATIOS - PROPRIETARY RATIOS - MARKET EARNINGS RATIOS - FACTORS AFFECTING
EFFICIENCY OF RATIOS - HOW TO MAKE EFFECTIVE USE OF RATIO ANALYSIS - USES
AND LIMITATION OF RATIOS
CONSTRUCTION OF PROFIT AND LOSS ACCOUNT AND BALANCE SHEET WITH RATIOS
AND RELEVANT FIGURES - INTER-FIRM - INTRA-FIRM COMPARISONS
FUND FLOW STATEMENTS - NEED AND MEANING - PREPARATION OF SCHEDULE OF
CHANGES IN WORKING CAPITAL AND THE FUND FLOW STATEMENT - MANAGERIAL USES
FINANCIAL AND MANAGEMENT ACCOUNTING[MMM](2040104)
AND LIMITATION OF FUND FLOW STATEMENT
CASH FLOW STATEMENT - NEED - MEANING - PREPARATION OF CASH FLOW
STATEMENT - MANAGERIAL USES OF CASH FLOW STATEMENT - LIMITATIONS -
DIFFERENCES BETWEEN FUND FLOW AND CASH FLOW ANALYSIS
CAPITAL BUDGETING SYSTEM - IMPORTANCE - METHODS OF CAPITAL EXPENDITURE
APPRAISAL - PAYBACK PERIOD METHOD - ARR METHOD
DCF METHODS - NPV AND IRR METHODS - THEIR RATIONALE
INTRODUCTION - NATURE AND ROLE OF FINANCIAL SYSTEM - FINANCIAL SYSTEM AND
FINANCIAL MARKETS - FINANCIAL SYSTEM AND ECONOMIC DEVELOPMENT - INDIAN
FINANCIAL SYSTEM-AN OVERVIEW
FINANCIAL MARKETS - MONEY AND CAPITAL MARKETS - MONEY MARKET - MEANING -
CONSTITUENTS - FUNCTIONS OF MONEY MARKETS - MONEY MARKET INSTRUMENTS -
CALL MONEY - TREASURY BILLS - CERTIFICATES OF DEPOSITS - COMMERCIAL BILLS -
TRADE BILLS ETC.
RECENT TRENDS IN INDIAN MONEY MARKET - CAPITAL MARKET - PRIMARY AND
SECONDARY MARKETS - DEPOSITARY SYSTEMS - GOVERNMENT SECURITIES MARKET -
ROLE OF SEBI-AN OVERVIEW - RECENT DEVELOPMENTS
RESERVE BANK OF INDIA ORGANIZATION - MANAGEMENT AND FUNCTIONS - CREDIT
CREATION AND CREDIT CONTROL - MONEY POLICY - COMMERCIAL BANKS: MEANING -
FUNCTIONS - MANAGEMENT AND INVESTMENT POLICIES OF COMMERCIAL BANKS -
PRESENT STRUCTURE
E-BANKING AND E-TRADING - RECENT DEVELOPMENTS IN COMMERCIAL BANKING
DEVELOPMENT BANKS - CONCEPT - OBJECTIVES AND FUNCTIONS OF DEVELOPMENT
BANKS - OPERATIONAL AND PROMOTIONAL ACTIVITIES OF DEVELOPMENT BANKS - IFCI,
ICICI, IDBI, SIDBI - STATE DEVELOPMENT BANKS - STATE FINANCIAL CORPORATIONS
INSURANCE SECTOR - OBJECTIVES - ROLE - INVESTMENT PRACTICES OF LIC AND GIC -
INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY - ROLE AND FUNCTIONS
UNIT TRUST OF INDIA - OBJECTIVES - FUNCTIONS AND VARIOUS SCHEMES OF UTI -
ROLE OF UTI INDUSTRIAL FINANCE
FINANCIAL INSTITUTION AND MARKET[MMM](2040105)
NON BANKING FINANCIAL INSTITUTIONS - SOURCES OF FINANCE - FUNCTIONS OF NON
BANKING FINANCIAL INSTITUTIONS - INVESTMENT POLICIES OF NON BANKING
FINANCIAL INSTITUTIONS IN INDIA
METAL FUNDS - CONCEPTS - PERFORMANCE APPRAISAL AND REGULATION OF MUTUAL
FUNDS (WITH SPECIAL REFERENCE TO SEBI GUIDELINES) - DESIGNING AND MARKETING
OF MUTUAL FUNDS SCHEMES - LATEST MUTUAL FUND SCHEMES IN INDIA AN
OVERVIEW
MERCHANT BANKING - CONCEPT - FUNCTIONS AND GROWTH - GOVERNMENT POLICY
ON MERCHANT BANKING SERVICES - SEBI GUIDELINES - FUTURE OF MERCHANT
BANKING IN INDIA
INTEREST RATE STRUCTURE - DETERMINANTS OF INTEREST RATE STRUCTURE -
DIFFERENTIAL INTEREST RATE - RECENT CHANGES IN INTEREST RATE STRUCTURE -
FOREIGN INVESTMENTS - TYPES - TRENDS AND IMPLICATIONS - REGULATORY FRAME
WORK FOR FOREIGN INVESTMENT IN INDIA
INTRODUCTION - MARKETING MANAGEMENT AND ITS EVOLUTION - NATURE -
OBJECTIVE AND SCOPE OF MARKETING
MARKETING PROCESS - MARKETING FUNCTION - MARKET MIX
MARKET PLANNING - ORGANIZING - MARKET ENVIRONMENT AND MARKET CONTROL
AND PERFORMANCE AND ITS IMPLEMENTATION
BUYING DECISION - CONSUMER BEHAVIOR - MEANING NATURE - FACTORS
INFLUENCING CONSUMER BEHAVIOR - CULTURAL - SOCIAL ETC
BUYING DECISION PROCESS MARKET SEGMENTATION
PRODUCTION DECISIONS
PRODUCT PLANNING AND POLICY FOR OLD AND NEW PRODUCT AND ITS
IMPLEMENTATION - PRODUCT DEVELOPMENT - PRODUCT LIFE CYCLE AND PACKAGING
PRICING DECISION AND DISTRIBUTION DECISIONS - FACTORS AFFECTING PRICE
DETERMINATION - PRICING POLICIES AND STRATEGIES
NATURE - FUNCTIONS - TYPES OF CHANNELS INTERMEDIARIES - CHANNEL
PROMOTIONAL DECISIONS - COMMUNICATION PROCESS - PROMOTIONAL MIX
ADVERTISING - OTHER TOOLS AND TECHNIQUES
MARKETING RESEARCH AND INFORMATION
MARKETING MANAGEMENT [MMM](2040303)
EVOLUTION AND GROWTH OF SERVICE SECTOR - COVERAGE OF SERVICES - FACTORS
FOR THE GROWTH OF THE SERVICE SECTOR - IMPACT OF SOCIAL ENVIRONMENT ON
THE GROWTH OF SERVICES MARKETING - SIGNIFICANCE OF SERVICES MARKETING
THE CONCEPTS OF SERVICES - MEANING AND DEFINITION OF SERVICES -
COMPONENTS OF SERVICE - CHARACTERISTICS AND CLASSIFICATION OF SERVICES -
DIFFERENCE BETWEEN GOODS AND SERVICES - COMPARISON BETWEEN SERVICES
AND GOODS
SERVICE DESIGN - FACTORS TO BE CONSIDERED IN DESIGNING SERVICE PROCESS -
GUIDING PRINCIPLES OF SERVICE DESIGN - MANUFACTURING MODEL OF THE SERVICE
DESIGN - REASONS FOR LOW PRODUCTIVITY IN SERVICE INDUSTRIES - STEPS TO BE
TAKEN FOR IMPROVING PRODUCTIVITY - ROLE OF TECHNOLOGY IN SERVICE PROCESS
SERVICE MARKETING MIX - CHARACTERISTICS OF SERVICE MARKETING MIX - PRODUCT
- PRICE - PROMOTION - PLACE - PEOPLE - PHYSICAL EVIDENCE - PROCESSES
SERVICE PRODUCT - CONCEPTS UNDERLYING THE SERVICE PRODUCT - SERVICE
PACKAGES - MANAGING SERVICE OFFERING - TYPES OF NEW SERVICES - STAGES IN
NEW SERVICE DEVELOPMENT
PRICING IN SERVICES - OBJECTIVES OF PRICING - CHARACTERISTICS OF SERVICES
AND PRICES - FACTORS AFFECTING PRICING DECISIONS - CUSTOMER KNOWLEDGE OF
SERVICE PRICES
SERVICE PROMOTION - MARKET COMMUNICATION STEPS IN DEVELOPING EFFECTIVE
COMMUNICATION - SERVICE COMMUNICATION - ADVERTISING - SALES PROMOTION -
PERSONAL SELLING - DIRECT MARKETING
LOCATION OF SERVICES - FACTORS TO BE CONSIDERED IN CHOOSING A SERVICE
LOCATION - CLASSIFICATION OF SERVICES BY LOCATION
CHANNELS OF DISTRIBUTION - METHODS OF DISTRIBUTING SERVICES - AGENTS -
BROKERS - DESIGNING A DISTRIBUTION SYSTEM - COMMON ISSUES IN INVOLVING
MARKETING OF SERVICE[2](2040305)
INTERMEDIARIES
PEOPLE IN SERVICES MARKETING MIX - ROLE OF FRONTLINE EMPLOYEES -
STRATEGIES FOR CREATING CUSTOMER ORIENTED SERVICE DELIVERY - TRAINING -
EMPOWERMENT - BENEFITS OF EMPOWERMENT PROMOTING TEAMWORK -
STRATEGIES ENSURING INTERNAL SUPPORT
TYPES OF MARKETING IN SERVICE FIRMS - INTERNAL MARKETING - OBJECTIVES - ROLE
OF INTERNAL MARKETING - COMPONENTS OF INTERNAL MARKETING PROGRAMMES -
STEPS IN DEVELOPING INTERNAL MARKETING PROGRAMMES - DIFFERENCE BETWEEN
EXTERNAL AND INTERNAL MARKETING
MARKETING OF SERVICES - FINANCIAL SERVICES - BANKING - INSURANCE - HEALTH
SERVICE - TOURISM SERVICE - CONSULTANCYL SERVICES - TELECOMMUNICATION
SERVICES - EDUCATIONAL SERVICES - HOTELS AND TOURISM
INTRODUCTION TO INTERNATIONAL MARKETING - NATURE AND SIGNIFICANCE
COMPLEXITIES IN INTERNATIONAL MARKETING
TRANSITION FROM DOMESTIC TO TRANSNATIONAL MARKETING - INTERNATIONAL
MARKETING ORIENTATION
ERPG FRAME WORK; INTERNATIONAL MARKETING STRATEGIES
INTERNATIONAL MARKETING ENVIRONMENT - INTERNAL ENVIRONMENT - ITS IMPACT -
GLOBAL MARKET SEGMENTATION
INTERNATIONAL MARKETING ENVIRONMENT - EXTERNAL ENVIRONMENT - ITS IMPACT
PRODUCTION - PRICING - PROMOTION
DISTRIBUTION DECISIONS FOR GLOBAL MARKETING
INTERNATIONAL MARKET PLANNING, ORGANIZING AND CONTROLLING OF
INTERNATIONAL MARKETING
INTERNATIONAL MARKET INFORMATION SYSTEM AND OPERATIONS
FOREIGN INVESTMENT AND DEVELOPMENTS IN INTERNATIONAL MARKETING SERVICES
INFORMATION TECHNOLOGY AND ITS IMPACTS
IMPACT OF GLOBALIZATION, AND WTO - RESENT DEVELOPMENT
INTERNATIONAL MARKETING(2041008)
MARKETING LOGICS - CONCEPT - OBJECTIVES AND SCOPE - SYSTEM ELEMENTS -
RELEVANCE OF LOGISTICS IN INTERNATIONAL MARKETING
INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND LOGICS
TRANSPIRATION ACTIVITY - INTERNAL TRANSPORTATION - INTER - STATE GOODS
MOVEMENT - CONCEPT OF CUSTOMER SERVICE
GENERAL STRUCTURE OF SHIPPING - CHARACTERISTICS - LINER AND TRAMP
OPERATIONS - CODE OF CONDUCT FOR LINER CONFERENCE
FREIGHT STRUCTURE AND PRACTICES - CHARTERING PRINCIPLES AND PRACTICES -
UN CONVENTION ON SHIPPING
PORT SYSTEM AND SUB-SYSTEM - PORT ORGANIZATION AND MANAGEMENT -
RESPONSIBILITIES OF PORT TRUST - GROWTH AND STATUS OF PORTS IN INDIA -
CARRIAGE OF GOODS - LEGAL ASPECTS
DEVELOPMENT IN OCEAN TRANSPORTATION - CONTAINERIZATION - CFS AND INLAND
CONTAINER DEPORTS - DRY PORTS - MULTI-MODAL TRANSPORTATION AND CONCOR
ROLE OF INTERMEDIARIES INCLUDING FREIGHT BOOKING - SHOPPING AGENTS - C&F
AGENTS - SHIP OWNER AND SHIPPER CONSULTATION ARRANGEMENTS
AIR TRANSPORTATION - TOTAL COST CONCEPT - ADVANTAGES
FREIGHT STRUCTURE AND OPERATION - CARRIER CONSIGNEE LIABILITIES
INTERNATIONAL LOGISTICS(2041228)
INVENTORY CONTROL AND WAREHOUSING: INVENTORY MANAGEMENT - CONCEPT AND
APPLICATION TO INTERNATIONAL MARKETING
SIGNIFICANCE AND TYPES OF WAREHOUSING FACILITIES - TOTAL COST APPROACH TO
LOGIST
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