Vinayaka Mission University
Vinayaka Missions University (VMU) is a pioneering and vibrant school offering a multi-social experience with an atmosphere checked by the ideal congruity of living in differing qualities.
Years1
UNIT - 01
PHOTOGRAPHY AND PHOTOGRAPH COLLECTIONS AND ARCHIVES-ROLES OF
PHOTOGRAPHY IN TOURISM
UNIT - 02
VIRTUAL WORLDS MAKE EXTENSIVE USE OF TRAVEL AND TOURISM-GRAPHICAL CHATONLINE
PHOTOGRAPHY
UNIT - 03
VIRTUAL WORLDS- PHOTOGRAPH, PHOTO-SHARING, MODELING, TRAVEL BROCHURETOURIST
DESTINATION: VACATION SPOT, THEME PARK, PRESS RELEASES.
UNIT - 04
DIGITAL TOURIST PHOTOGRAPHS-SCENIC VIEWS-IN-WORLD MONUMENTS. VIRTUAL
TOURISTS
UNIT - 05
CONNECTING TOURISM AND PHOTOGRAPHY: ALBUMS, TRAVEL JOURNALS, PICTUREBASED
TOURIST PROFILER-BOOK, INFORMATION AND COMMUNICATION
TECHNOLOGIES IN TOURISM
Vinayaka Missions University,Directorate of Distance Education
Salem India
MASTER OF ARTS IN TOURISM MANAGEMENT
1 Yr.
PHOTOGRAPHY IN TOURISM(2041301)
DEFINITION - ADVERTISING - TYPE OF ADVERTISING - PAMPLETS - PRINT FORMS -
BANNERS - ELECTRONIC AND DIGITAL ADVERTISING
STEPS IN PLANNING AND ADVERTISING - TOURISM INFORMATION
SALES SUPPORT TO TOURISM MARKETING - SALES SUPPORTS TECHNIQUES AND
PROMOTION
PUBLIC MARKET RELATIONS - MARKET PUBLICITY IN TOURISM MANAGEMENT
MARKETING ACTS IN THE TOURISM
UNIT - 06
TOURISM AS A INDUSTRY - TOURISM MATERIAL PRODUCTION
UNIT - 07
MARKET PRICING TOURISM - MARKET PLACE FOR PRODUCTS
UNIT - 08
MARKET SEGMENTATION - PECULIARITIES
UNIT - 09
INTERNATIONAL TOURISM MARKETING
UNIT - 10
TOURISM MARKETING IN INDIA - IMPORTANT MARKETING - PRODUCTS
UNIT - 11
MARKETING STRATEGY OF TOURISM - GHANA`S ECONOMIC RECOVERY PROGRAM
UNIT - 12
EFFECT OF TOURISM MARKETING - TRENDS IN TOURISM MARKETING
TOURISM MARKETING{MTM.3}(2041302)
GENERAL INTRODUCTION - ORIGIN OF TOURISM - DEFINITIONS - SCOPE - KINDS -
FUNCTIONS
IMPORTANCE OF TOURISM - PRIMARY ELEMENTS OF INTERNATIONAL TOURISM
TOURISM IN THE ANCIENT TIMES - MEDIEVAL TIMES - MODERN TIMES - TRANSPORTS -
ROAD WAYS AND AIR WAYS - MARINE ROUTES
GEOGRAPHY OF INDIA - INDIAN TOURISM ANCIENT TIME
MEDIEVAL TIMES - MODERN TIMES - HOTEL AND ACCOMMODATION.
CULTURAL HERITAGE TOURISM OF INDIA
RELIGIOUS TOURISM - VISITING TEMPLES - NORTHERN TEMPLES - TEMPLES IN
HIMALAYAS - TEMPLES IN SOUTH
ART AND ARCHITECTURE IMPORTANT TOURIST CENTRE IN INDIA.
ROLE OF GOVERNMENTS - WORLD TOURIST ORGANIZATION
TOURISM DEVELOPMENT IN INDIA - TOURISM AS AN INDUSTRY - HOTEL INDUSTRY -
FOREIGN EXCHANGE - GOVERNMENTAL AND NON GOVERNMENTAL AGENCIES AND
THEIR ROLE
MANILA DECLARATION ON WORLD TOURISM - FUTURE OF TOURISM.
ARRANGING WORK SHOPS FOR STUDENT INTERACTION WITH TOURISM AGENCY -
TRAVEL AGENCY - NATIONAL - INTERNATIONAL TOURIST STRUCTURE
TOURISM PRINCIPLES & PRACTICES(2041303)
CONCEPT OF HOSPITAL MANAGEMENT - ROLE OF ADMINISTOR
HOSPITAL PLANNING & FUNCTIONS - HOSPITAL ORGANIZATION
HOSPITAL DURING INFORMATION SYSTEMS - HOSPITAL SERVICES
EMERGENCY SERVICES - MANAGEMENT & ORGANIZATION
MATERIAL FINANCE MANAGEMENT INVENTORY MANAGEMENT - PUBLIC RELATIONS
MEDICAL RECORDS & HOSPITAL STATISTICS
DIETARY SERVICES - LINEN & LAUNDRY
HOSPITAL HAZARDS & INFECTIONS
COMMUNICATIONS IN HOSPITALS MONITORING AND EVALUATION AND MANAGING TIME
RESOURCE MOBILIZATION
PUBLIC RELATIONS IN HOSPITALS
COMPUTER IN HOSPITAL - PHARMACY
REFERENCE BOOKS:
1. FOOD & BEVERAGE SERVICE MANAGEMENT - SUDHIR ANDREWS
2. FOOD & BEVERAGE SERVICE - LILLY CARP.
3. HOUSE KEEPING MANAGEMENT - SUDHIR ANDREWS
4. THEORY OF COOKERY - KRISHNA ARORA
5. HOSPITALITY MANAGEMENT - CHAND & COMPANY
HOSPITALITY MANAGEMENT (MA-TM)(2040812)
Years2
DEFINITION - PLANNING TOURISM
GOALS AND METHODS OF TOURISM - KINDS PLANNING PROCESS
USING THE FRACTAL THEORY - IMPORTANCE
ESSENTIAL OF TOURISM PLANNING - INDIA`S TOURISM PLANNING
REGIONAL TOURISM PLANNING - INDUSTRIAL TYPE PLANNING
PURPOSE AND APPROACHES TO TOURISM SECTORS
NEW LOOK PLANNING - TYPE OF PLANNING SCALES
MARKETING PLANNING DEVELOPMENT
NEED OF TOURISM PLANNING - IMPORTANCE OF TOURISM PLANNING
DESTINATION OF PLANNING GUIDE - ITS EFFECTS
TOURISM PLANNING DEVELOPMENT - LOCAL PLANNING - INTEGRATIONS - DESIGN
OPERATION - TOURISM PLANNING - TECHNICAL DEVELOPMENT PLANNING
INTERACTION WITH TOURISM AGENCY - TRAVEL AGENCY - NATIONAL - INTERNATIONAL
TOURIST STRUCTURE
2 Yr.
TOURISM PLANNING AND DEVELOPMENT(2041305)
INFRASTRUCTURE - TOURISM AS A TRAVEL TRADE
TOURISM AND TRANSPORT LINKS - MODE OF TRANSPORTS USE
TYPE OF TRANSPORTS - TRANSPORT LINK OF TOURIST CENTRES
AIR TRAVEL OPERATIONS - AIRWAYS - INTERNATIONAL AIRWAYS
REGIONAL AIR WAYS - INDIAN AIRWAYS - AIR INDIA - INDIA - INDIAN AIRLINES
INDIAN ZED WAY - CHARTER FLIGHTS
RAILWAY TRANSPORT OPERATIONS - INDIAN RAILWAY
INDIA RAILWAY REGION - CITY LINK - SCHEDULE TRAINS - SPECIAL TRAINS - SEASONS
TRAINS
ROAD TRANSPORT OPERATIONS - TYPE OF ROAD LINKS
TYPE OF ROAD TRANSPORTS - SECTORS - PUBLIC - PRIVATE - SEA ROUT TRANSPORT
OPERATIONS
TICKETING OPERATIONS - AIR TICKETS - RAIL TICKERS - ROAD TRANSPORT TICKERS
ADVANCED TICKET RESERVATIONS - TOUR CONFESSIONAL FARE - VEHICLE
TOURISM TRANSPORT OPERATIONS(2041306)
TOURISM ORGANIZATION - WORLD TOURIST ORGANIZATION
INDIAN TOURIST ORGANIZATION - TRAVEL AGENTS
THOMAS COOK - AMERICAN EXPRESS COMPANY
TRAVEL AGENCY NEW COMMUNICATIONS
TOURISTOR COMMUNICATIONS - NEED OF COMMUNICATIONS
SCOPE - TYPE OF COMMUNICATIONS - TECHNICAL INFORMATIONS
TOURISM PUBLICITY - METHODS OF PUBLICITY
PRINTED MATERIALS - MEDIA PLANNING PUBLICITY
ADVERTISEMENT - PLANNING ADVERTISEMENT
CONSUMER COMMUNICATION AND INFORMATION SYSTEM
TRAVEL AGENT COMMUNICATION - TOUR OPERATOR COMMUNICATION - GOVERNMENT
INFORMATION`S - STATES - CENTRAL
NEWS PAPER COMMUNICATION - MEDIA - NATURE - ITS EFFECTS
INFORMATION AND COMMUNICATION MANAGEMENT(2041307)
CONCEPT OF MANAGEMENT IN TOURISM INDUSTRY
ROLE OF MANAGERS IN TOURISM INDUSTRY - CONCEPT OF TRAVELERS AND TOURISTS
BASIC COMPONENTS OF TOURISM
TRAVEL MOTIVATION - SPECIAL TOURISM MOTIVES
MEASUREMENT OF TOURISM - DEVELOPMENT OF TOURISM IN INDIA
TRAVEL AGENCY - ORIGIN - GUIDELINES - SCOPE AND ROLE OF RETAIL TRAVEL
AGENCIES
FUNCTIONS - TRAVEL ORGANIZATION
INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA) - TRADE ASSOCIATION
ACTIVITIES
UNIVERSAL FEDERATION OF TRAVEL AGENTS ASSOCIATION (UFTAA) - TRAVEL
DOCUMENTS
PASSPORT - VISA - HEALTH - AIRPORT TAX - CUSTOMS - CURRENCY
TRANSPORT SYSTEMS IN TOURISM DEVELOPMENT - AIR TRANSPORT, OCEAN
TRANSPORT
ROAD TRANSPORT - ALLIED SERVICES IN TOURISM
REFERENCE:
1.AKSHAY KUMAR - TOURISM MANAGEMENT.
2.A.K. BHATIA - TOURISM DEVELOPMENT - PRINCIPLES AND PRACTICES.
MANAGEMENT OF FARE AND TICKETING(2041308)
TOURISM AS A INDUSTRY - TOURISM PRODUCTION
TRANSPORTS - ACCOMMODATION - COMMUNICATION - MEDICAL FACILITIES
TOURISM PROMOTION - DIRECT AND INDIRECT MARKETING
PRICING THE PRODUCTS - MARKET PLACE PRODUCT - TECHNICAL PRODUCTS
ECONOMIC PRODUCTION - ECONOMIC DEVELOPMENT
INTERNATIONAL ECONOMY - INDIAN ECONOMY DEVELOPMENT
NATIONAL INCOME - FOREIGN EXCHANGE - FOREIGN MONEY EARNING
EMPLOYMENT PRODUCTION - GENERATOR OF EMPLOYMENT
GOVERNMENT EMPLOYMENT STATE - CENTRAL - PRIVATE
PUBLIC SECTORS - EDUCATIONAL PRODUCTION
CULTURAL PRODUCTION - INTERNATIONAL PEACE - NATIONAL INTEGRATION - SOCIAL
SERVICES - RELIGIOUS TOLERATION
ART AND ARCHITECTURE - ENVIRONMENT PRODUCTION - COMMUNICATION
PRODUCTION
TOURISM PRODUCTS(2041309)
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