Vinayaka Mission University
Vinayaka Missions University (VMU) is a pioneering and vibrant school offering a multi-social experience with an atmosphere checked by the ideal congruity of living in differing qualities.
Years1
UNIT - 01
MARKETING MANAGEMENT AND ITS EVOLUTION - NATURE AND SCOPE OF MARKETING
OBJECTIVE
UNIT - 02
MARKETING PROCESS - MARKETING FUNCTION - MARKET MIX - MARKET PLANNING -
ORGANIZING
UNIT - 03
MARKET ENVIRONMENT AND MARKET CONTROL AND PERFORMANCE AND ITS
IMPLEMENTATION.
UNIT - 04
BUYING DECISION - CONSUMER BEHAVIOR - MEANING NATURE - FACTORS
INFLUENCING CONSUMER BEHAVIOR - CULTURAL, SOCIAL ETC
UNIT - 05
BUYING DECISION PROCESS MARKET SEGMENTATION
UNIT - 06
PRODUCTION DECISIONS - PRODUCT PLANNING AND POLICY FOR OLD AND NEW
PRODUCT - ITS IMPLEMENTATION - PRODUCT DEVELOPMENT
UNIT - 07
PRODUCT LIFE CYCLE - PACKAGING
UNIT - 08
PRICING DECISION AND DISTRIBUTION DECISIONS - FACTORS AFFECTING PRICE
DETERMINATION
UNIT - 09
PRICING POLICIES AND STRATEGIES - NATURE - FUNCTIONS
UNIT - 10
TYPES OF CHANNELS INTERMEDIARIES - CHANNEL MANAGEMENT
UNIT - 11
PROMOTIONAL DECISIONS - COMMUNICATION PROCESS - PROMOTIONAL MIX -
ADVERTISING - OTHER TOOLS AND TECHNIQUES
UNIT - 12
MARKETING RESEARCH AND INFORMATION
Vinayaka Missions University,Directorate of Distance Education
Salem India
MASTER OF ARTS IN BUSINESS ECONOMICS
1 Yr.
MARKETING MANAGEMENT(2040301)
COST ACCOUNTING - CONCEPT - IMPORTANCE AND SCOPE
COMPARISON FINANCIAL ACCOUNTS WITH COST ACCOUNTS
ELEMENTS OF COST CLASSIFICATION OF COSTS - COST SHEET - TENDER
MATERIALS - METHODS OF PRICING: FIFO - LIFO AND AVERAGE COST METHODS - COST
CONTROL - IMPORTANCE TECHNIQUES AND LOSSES
LABOUR - COMPUTATION OF LABOUR COST - COST CONTROL - LABOUR TURNOVER -
IDLE TIME AND OVER TIME
OVERHEAD - PRIMARY AND SECONDARY DISTRIBUTION OF OVERHEAD
PROCESS COSTING: PROCESS ACCOUNTS - INTER PROCESS PROFIT
EQUIPMENT PRODUCTION - JOINT- PRODUCTS AND BY PRODUCTS
MARGINAL COSTING - CONCEPT, ADVANTAGES AND LIMITATIONS
PROBLEMS ON DECISION - MAKING BREAK - EVEN ANALYSIS- DIFFERENTIAL COSTING
JOB COSTING - CONTRACT COSTING
MASTER OF COMMERCE
ADVANCED COST ACCOUNTING [MCOM](2040101)
BUSINESS ENVIRONMENT - DYNAMIC FACTORS OF ENVIRONMENT - IMPORTANCE OF
SCANNING THE ENVIRONMENT - BUSINESS OBJECTIVES - CRITIC OF BUSINESS -
DOMESTIC OF GLOBAL MARKETS
FUNDAMENTAL ISSUES - ECONOMIC ENVIRONMENT OF BUSINESS - SOCIO-CULTURAL
ENVIRONMENT - TECHNICAL ENVIRONMENT - MANAGEMENT OF TECHNOLOGY
POLITICAL - LEGAL ENVIRONMENT - CULTURAL ENVIRONMENT- INTERVENTION OF
GOVERNMENT - CULTURAL ENVIRONMENT
POLITICAL ECONOMY - GOVERNMENT AND BUSINESS - PUBLIC CONTROL OF BUSINESS
- INDUSTRIAL POLICY - RATIONALE FOR INDUSTRIAL POLICY
TRENDS AND STRUCTURE OF INDIAN ECONOMY - SOCIO-ECONOMIC PROBLEMS OF
INDIA - PRIVATIZATION - DISINVESTMENTS - ARGUMENTS FOR PRIVATIZATION
GOVERNMENT CONTROLS AND REGULATIONS - REGULATING ECONOMIC AND
INDUSTRIAL ACTIVITIES - INDUSTRIAL LICENSING POLICY
CONTROL OF MONOPOLIES - CAPITAL ISSUE CONTROL - GOVERNMENT CONTROL OVER
FDI AND COLLABORATION - FERA ACT - FEMA ACT
DISTRIBUTION AND PRICE CONTROL - NEW EXIM POLICY - FOREIGN EXCHANGE FLOW
REGULATION - TECHNOLOGY TRANSFER - FOREIGN EXCHANGE REGULATION ACT
MONETARY AND FISCAL SYSTEM - BANKING AND CREDIT STRUCTURE IN INDIA -
INFRASTRUCTURE - GROWTH OF INFRASTRUCTURE
FINANCIAL INSTITUTION FISCAL SYSTEM - THEORY AND PRACTICE
ECONOMIC PLANNING AND DEVELOPMENT - GOVERNMENT AND PLANNING - BUSINESS
AND SOCIETY - SOCIAL AUDIT - BUSINESS ETHICS
INDIA`S TENTH FIVE YEAR PLAN AND STRUCTURAL REFORMS
BUSINESS ENVIRONMENT [MCOM-FM](2041202)
ACCOUNTING - DEFINITION - ACCOUNTING FOR HISTORICAL FUNCTION AND
MANAGERIAL FUNCTION - SCOPE OF ACCOUNTING - FINANCIAL ACCOUNTING AND
MANAGEMENT ACCOUNTING
FINANCIAL STATEMENT ANALYSIS - FINANCIAL STATEMENTS - NATURE OF FINANCIAL
STATEMENTS - LIMITATIONS OF FINANCIAL STATEMENTS - ANALYSIS OF
INTERPRETATION - TYPES OF ANALYSIS - EXTERNAL VS INTERNAL ANALYSIS -
HORIZONTAL VS VERTICAL ANALYSIS - TOOLS OF ANALYSIS - TREND ANALYSIS
RATIO ANALYSIS - TYPES - LIQUIDITY RATIOS - PROFITABILITY RATIOS - TURNOVER
RATIOS - PROPRIETARY RATIOS - MARKET EARNINGS RATIOS - FACTORS AFFECTING
EFFICIENCY OF RATIOS - HOW TO MAKE EFFECTIVE USE OF RATIO ANALYSIS - USES
AND LIMITATION OF RATIOS
CONSTRUCTION OF PROFIT AND LOSS ACCOUNT AND BALANCE SHEET WITH RATIOS
AND RELEVANT FIGURES - INTER-FIRM - INTRA-FIRM COMPARISONS
FUND FLOW STATEMENTS - NEED AND MEANING - PREPARATION OF SCHEDULE OF
CHANGES IN WORKING CAPITAL AND THE FUND FLOW STATEMENT - MANAGERIAL USES
AND LIMITATION OF FUND FLOW STATEMENT
CASH FLOW STATEMENT - NEED - MEANING - PREPARATION OF CASH FLOW
STATEMENT - MANAGERIAL USES OF CASH FLOW STATEMENT - LIMITATIONS -
DIFFERENCES BETWEEN FUND FLOW AND CASH FLOW ANALYSIS
CAPITAL BUDGETING SYSTEM - IMPORTANCE - METHODS OF CAPITAL EXPENDITURE
APPRAISAL
PAYBACK PERIOD METHOD - ARR METHOD
DCF METHODS - NPV AND IRR METHODS - THEIR RATIONALE - CAPITAL RATIONING
FINANCE MANAGEMENT & MANAGEMENT ACCOUNTING(2040103)
FINANCIAL MANAGEMENT - MEANING - NATURE AND SCOPE OF FINANCE - FINANCIAL
GOAL - PROFIT VS WEALTH MAXIMIZATION - FINANCE FUNCTIONS - INVESTMENT -
FINANCING AND DIVIDEND DECISIONS
MANAGEMENT OF WORKING CAPITAL - MEANING - SIGNIFICANCE AND TYPES OF
WORKING CAPITAL - CALCULATING OPERATING CYCLE PERIOD AND ESTIMATION OF
WORKING CAPITAL REQUIREMENTS
SOURCES OF WORKING CAPITAL - FACTORING SERVICES - VARIOUS COMMITTEE
REPORTS ON BANK FINANCE - DIMENSIONS OF WORKING CAPITAL MANAGEMENT -
FINANCING OF WORKING CAPITAL - REQUIREMENTS - FINANCING OF WORKING CAPITAL
AND NORMS OF BANK FINANCE
Years2
INVESTMENT ENVIRONMENT - INTRODUCTION TO SECURITIES - INVESTMENT
OBJECTIVES AND RISK INVOLVED - THE STOCK MARKET - MEANING AND FUNCTIONAL
SPECIALIZATION OF MEMBERS
TYPES OF TRANSACTION - DEALING IN SHARES - STATUTORY REGULATIONS - SOURCES
OF INVESTMENT INFORMATION - FINANCIAL NEWS PAPERS - FINANCE PAGE OF THE
NEWS PAPERS
EQUITY SHARE INDICES - PERIODICALS CONTAINING WRITE - UPS AND OTHER
DIRECTORIES _ INVESTMENT PUBLICATION
COMMON STOCK ANALYSIS - FUNDAMENTAL ANALYSIS - STOCK MARKET AND THE
ECONOMY - BUSINESS CYCLE AND THE STOCK MARKET
INDUSTRY ANALYSIS - CLASSIFICATION OF INDUSTRIES - INDUSTRY LIFE CYCLE -
METHOD OF ANALYSIS - KEY CHARACTERISTIC IN AN INDUSTRY ANALYSIS
TECHNICAL ANALYSIS AND THE EFFICIENT MARKET THEORY - TECHNICAL ANALYSIS:
INTRODUCTION - TOOLS FOR TECHNICAL ANALYSIS - THE DOW THEORY - ADVANTAGES
AND LIMITATION OF TECHNICAL ANALYSIS
CHARTING TECHNIQUES: INTRODUCTION - MEANING CHARTS - METHOD OF PREPARING
CHARTS - USES AND LIMITATIONS - PATTERN OF CHARTS AND THEIR USES
INVESTMENT STRATEGIES: GROWTH SHARES - INTRODUCTION - MEANING OF GROWTH
SHARES - IMPORTANT CHARACTERISTICS OF GROWTH SHARES - SUGGESTIONSSPECULATION
IN SHARES- INTRODUCTION - MEANING OF SPECIALIZATION - TIMING -
ACTIVE SHARES - REASONS FOR FLUCTUATIONS IN PRICE - SPECULATIVE MOODS OF
THE MARKET - SHORT SELLING AND LONG BUYING
BARGAIN HUNTING - MEANING OF BARGAIN HUNTING - DETERMINING THE VALUE -
STRATEGIES OF THE BARGAIN HUNTER - ADVANTAGES
DEFENSIVE SHARES: INTRODUCTION - MEANING - IMPORTANCE - CHARACTERISTICS OF
DEFENSIVE SHARES - DEFENSIVE SHARES VS. FIXED INCOME SECURITIES -
SUGGESTIONS
2 Yr.
INVESTMENT ANALYSIS & PORTFOLIO MANAGEMENT
(MCOM)(2040116)
PORTFOLIO MANAGEMENT - INTRODUCTION - MEANING AND OBJECTIVES OF
PORTFOLIO- TRADITIONAL PORTFOLIO ANALYSIS - DIVERSIFICATION OF PORTFOLIO -
PORTFOLIO SELECTION- PORTFOLIO REVISION TECHNIQUES - ADVANTAGES AND
LIMITATIONS
DOLLAR COST AVERAGING - INTRODUCTION - MEANING OF A DCA - GUIDELINES FOR
USING DCA - MODIFIED DCA - MODIFIED DCA PLANS.- FORMULA PLANS - INTRODUCTION
- THE NEED AND THE LOGIC - ASSUMPTIONS OF FORMULA PLAN - TYPES OF FORMULA
PLAN - ADVANTAGES AND DISADVANTAGES
MEANING OF BUSINESS RESEARCH - TYPES OF RESEARCH - DESCRIPTIVE -
EXPLORATORY - EMPIRICAL - HISTORICAL AND CASE STUDY
IDENTIFICATION - SELECTION AND FORMULATION OF RESEARCH PROBLEM
RESEARCH DESIGN - COMPONENTS OF THE RESEARCH DESIGN
CENSUS - UNIVERSE / POPULATION - SAMPLE - SAMPLING TECHNIQUES - RANDOM AND
NON RANDOM SAMPLING
SAMPLING FRAME - SIZE OF THE SAMPLE - SAMPLING AND NON SAMPLING ERRORS
COLLECTION OF DATA - PRIMARY AND SECONDARY DATA - TOOLS OF COLLECTION OF
DATA
QUESTIONNAIRE PERSONAL INTERVIEW - INTERVIEW SCHEDULE - OBSERVATION
PRECAUTIONS TO BE TAKEN WHILE APPLYING TOOLS - PILOT STUDY AND PROTESTING
ANALYSIS AND INTERPRETATION OF DATA - HYPOTHESIS - CHARACTERISTICS OF A
GOOD HYPOTHESIS - FORMULATION AND TESTING OF HYPOTHESIS
METHODS OF TESTING HYPOTHESIS - PARAMETRIC AND NON PARAMETRIC TESTS,
TESTS OF SIGNIFICANCE -`T` TEST - `F` TEST
CORRELATION - REGRESSION - SAMPLE PARTIAL AND MULTIPLE - X2 TESTS - ANALYSIS
OF VARIANCE.
RESEARCH REPORT - TYPES OF REPORTS - TARGET AUDIENCE - STEPS IN DRAFTING A
RESEARCH REPORTS - CONTENTS OF A RESEARCH REPORT
TITLE PAGES - TABLE CONTENTS - BODY OF THE REPORT - APPENDICES -
BIBLIOGRAPHY - FOOT NOTES
BUSINESS RESEARCH METHODS(2040117)
BANKING AND OTHER FINANCIAL INSTITUTIONS IN INDIA - OFFICIAL REGULATIONS AND
CONTROL OVER BANKS AND OTHER FINANCIAL INSTITUTIONS
SOCIO-ECONOMIC ENVIRONMENT AND SOCIO OBLIGATIONS OF BANKS IN INDIA
AN OVERVIEW OF BANKS IN INDIA - AN OVERVIEW OF MONETARY SYSTEM IN INDIA
ALTERNATIVE ORGANIZATIONAL STRUCTURES OF BANKS - FORMS OF BANKING - UNIT
BANKING - GROUP BANKING - CHAIN BANKING,
SATELLITE AND AFFILIATE BANKING AND CORRESPONDENCE BANKING -
ORGANIZATIONAL STRUCTURES OF BANKS AND RELATIVE ADVANTAGES AND
DISADVANTAGES
MANAGEMENT OF LIABILITIES - MANAGEMENT OF ASSETS - EXPENDITURE CONTROL
AND PROFITABILITY
PROCESS OF BANK MANAGEMENT - PLANNING - ORGANIZING CO-ORDINATION -
MOTIVATION - CONTROL
ORGANIZATIONAL STRUCTURES OF COMMERCIAL BANKS IN INDIA: DEPARTMENT
SETUP - DELEGATION OF AUTHORITY
INTERNAL CONTROL AND INFORMATION SYSTEM - MANPOWER PLANNING - EMPLOYEE
SELECTION
APPRAISAL AND PROMOTION - BANKING EDUCATION - TRAINING AND RESEARCH
BRANCH LOCATION - POLICIES AND DECISIONS - MANAGEMENT OF RURAL BRANCHES
RECENT DEVELOPMENTS AND CURRENT ISSUES - PROBLEMS IN BANK MANAGEMENT IN
INDIA
BANKING MANAGEMENT (ELECTIVE-FINANCE)(2040119)
COMPUTER HARDWARE - COMPUTER SYSTEM AS INFORMATION PROCESSING SYSTEM
- COMPUTER SYSTEM DIFFERENCES - TYPES OF COMPUTER SYSTEMS
HARDWARE OPTIONS - CPU - INPUT DEVICES - OUTPUT DEVICES - STORAGE DEVICES -
COMMUNICATION DEVICES - CONFIGURATION OF HARDWARE DEVICES AND THEIR
APPLICATIONS
MODERN INFORMATION TECHNOLOGY: BASIC IDEA OF LOCAL AREA NETWORKS (LAN)
AND WIDE AREA NETWORKS (WAN)
E-MAIL - INTERNET TECHNOLOGIES - ACCESS DEVICES - CONCEPT OF A WORLD WIDE
WEB AND INTERNET BROWSING
WORD PROCESSING - INTRODUCTION AND WORKING WITH MS-WORD IN MS-OFFICE,
WORD BASIC COMMANDS
FORMATTING - TEXT AND DOCUMENTS - SORTING AND TABLES - WORKING WITH
GRAPHICS; INTRODUCTION TO MAIL MERGE
SPREAD SHEETS - WORKING WITH EXCEL - FORMATTING - FUNCTIONS
CHART FEATURES - WORKING WITH GRAPHICS IN EXCEL - USING WORKSHEETS - AS
DATABASE IN ACCOUNTING - MARKETING - FINANCE AND PERSONNEL AREAS
PRESENTATION WITH POWER POINT - POWER POINT BASICS - CREATING
PRESENTATIONS THE EASY WAY - WORKING WITH GRAPHICS IN POWER POINT - SHOW
TIME - SOUND EFFECTS AND ANIMATION EFFECTS
INTRODUCTION TO ACCOUNTING PACKAGES - PREPARATIONS OF VOUCHERS - INVOICE
AND SALARY STATEMENTS - MAINTENANCE OF INVENTORY RECORDS
MAINTENANCE OF ACCOUNTING BOOKS AND FINAL ACCOUNTS - FINANCIAL REPORTS
GENERATION
PRACTICAL KNOWLEDGE ON WINGS ACCOUNTING AND WINGS TRADE (SOFTWARE) AND
TALLY
COMPUTER APPLICATIONS IN BUSINESS(2050167)
MANAGEMENT ACCOUNTING - CONCEPT - OBJECTIVES - NATURE - SCOPE
A COMPARISON BETWEEN MANAGEMENT ACCOUNTING & FINANCIAL ACCOUNTING
A COMPARISON BETWEEN MANAGEMENT ACCOUNTING AND COST ACCOUNTING
BUDGETING: CONCEPT - ESSENTIALS OF BUDGETING
TYPES OF BUDGETS - FLEXIBLE - PURCHASE - SALES - CASH - SALES - ZERO-BASE
BUDGETING
STANDARD COSTING & VARIANCE ANALYSIS - AS A CONTROL - TECHNIQUES
DIFFERENCE VARIANCES AND ITS ANALYSIS - RELEVANCE OF VARIANCE ANALYSIS TO
ANALYSIS OF FINANCIAL STATEMENTS - FINANCIAL STATEMENTS - NATURE -
ANALYSIS - MEANING - STEPS INVOLVED - PARTIES INTERESTED - TECHNIQUES - FUND
FLOW - CASH FLOW AND RATIO ANALYSIS
REPORTING TO MANAGEMENT - OBJECTIVES - NEEDS
TYPES OF REPORTS - MODES OF REPORTING
REPORTING AT DIFFERENT LEVELS OF MANAGEMENT
ACCOUNTING FOR MANAGEMENT DECISIONS(2041227)
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