Vinayaka Mission University
Vinayaka Missions University (VMU) is a pioneering and vibrant school offering a multi-social experience with an atmosphere checked by the ideal congruity of living in differing qualities.
Years1
UNIT - 01
MARKETING MANAGEMENT AND ITS EVOLUTION - NATURE AND SCOPE OF MARKETING
OBJECTIVE
UNIT - 02
MARKETING PROCESS - MARKETING FUNCTION - MARKET MIX - MARKET PLANNING -
ORGANIZING
UNIT - 03
MARKET ENVIRONMENT AND MARKET CONTROL AND PERFORMANCE AND ITS
IMPLEMENTATION.
UNIT - 04
BUYING DECISION - CONSUMER BEHAVIOR - MEANING NATURE - FACTORS
INFLUENCING CONSUMER BEHAVIOR - CULTURAL, SOCIAL ETC
UNIT - 05
BUYING DECISION PROCESS MARKET SEGMENTATION
UNIT - 06
PRODUCTION DECISIONS - PRODUCT PLANNING AND POLICY FOR OLD AND NEW
PRODUCT - ITS IMPLEMENTATION - PRODUCT DEVELOPMENT
UNIT - 07
PRODUCT LIFE CYCLE - PACKAGING
UNIT - 08
PRICING DECISION AND DISTRIBUTION DECISIONS - FACTORS AFFECTING PRICE
DETERMINATION
UNIT - 09
PRICING POLICIES AND STRATEGIES - NATURE - FUNCTIONS
UNIT - 10
TYPES OF CHANNELS INTERMEDIARIES - CHANNEL MANAGEMENT
UNIT - 11
PROMOTIONAL DECISIONS - COMMUNICATION PROCESS - PROMOTIONAL MIX -
ADVERTISING - OTHER TOOLS AND TECHNIQUES
UNIT - 12
MARKETING RESEARCH AND INFORMATION
Vinayaka Missions University,Directorate of Distance Education
Salem India
MASTER OF ARTS IN BUSINESS ECONOMICS
1 Yr.
MARKETING MANAGEMENT(2040301)
COST ACCOUNTING - CONCEPT - IMPORTANCE AND SCOPE
COMPARISON FINANCIAL ACCOUNTS WITH COST ACCOUNTS
ELEMENTS OF COST CLASSIFICATION OF COSTS - COST SHEET - TENDER
MATERIALS - METHODS OF PRICING: FIFO - LIFO AND AVERAGE COST METHODS - COST
CONTROL - IMPORTANCE TECHNIQUES AND LOSSES
LABOUR - COMPUTATION OF LABOUR COST - COST CONTROL - LABOUR TURNOVER -
IDLE TIME AND OVER TIME
OVERHEAD - PRIMARY AND SECONDARY DISTRIBUTION OF OVERHEAD
PROCESS COSTING: PROCESS ACCOUNTS - INTER PROCESS PROFIT
EQUIPMENT PRODUCTION - JOINT- PRODUCTS AND BY PRODUCTS
MARGINAL COSTING - CONCEPT, ADVANTAGES AND LIMITATIONS
PROBLEMS ON DECISION - MAKING BREAK - EVEN ANALYSIS- DIFFERENTIAL COSTING
JOB COSTING - CONTRACT COSTING
MASTER OF COMMERCE
ADVANCED COST ACCOUNTING [MCOM](2040101)
BUSINESS ENVIRONMENT - DYNAMIC FACTORS OF ENVIRONMENT - IMPORTANCE OF
SCANNING THE ENVIRONMENT - BUSINESS OBJECTIVES - CRITIC OF BUSINESS -
DOMESTIC OF GLOBAL MARKETS
FUNDAMENTAL ISSUES - ECONOMIC ENVIRONMENT OF BUSINESS - SOCIO-CULTURAL
ENVIRONMENT - TECHNICAL ENVIRONMENT - MANAGEMENT OF TECHNOLOGY
POLITICAL - LEGAL ENVIRONMENT - CULTURAL ENVIRONMENT- INTERVENTION OF
GOVERNMENT - CULTURAL ENVIRONMENT
POLITICAL ECONOMY - GOVERNMENT AND BUSINESS - PUBLIC CONTROL OF BUSINESS
- INDUSTRIAL POLICY - RATIONALE FOR INDUSTRIAL POLICY
TRENDS AND STRUCTURE OF INDIAN ECONOMY - SOCIO-ECONOMIC PROBLEMS OF
INDIA - PRIVATIZATION - DISINVESTMENTS - ARGUMENTS FOR PRIVATIZATION
GOVERNMENT CONTROLS AND REGULATIONS - REGULATING ECONOMIC AND
INDUSTRIAL ACTIVITIES - INDUSTRIAL LICENSING POLICY
CONTROL OF MONOPOLIES - CAPITAL ISSUE CONTROL - GOVERNMENT CONTROL OVER
FDI AND COLLABORATION - FERA ACT - FEMA ACT
DISTRIBUTION AND PRICE CONTROL - NEW EXIM POLICY - FOREIGN EXCHANGE FLOW
REGULATION - TECHNOLOGY TRANSFER - FOREIGN EXCHANGE REGULATION ACT
MONETARY AND FISCAL SYSTEM - BANKING AND CREDIT STRUCTURE IN INDIA -
INFRASTRUCTURE - GROWTH OF INFRASTRUCTURE
FINANCIAL INSTITUTION FISCAL SYSTEM - THEORY AND PRACTICE
ECONOMIC PLANNING AND DEVELOPMENT - GOVERNMENT AND PLANNING - BUSINESS
AND SOCIETY - SOCIAL AUDIT - BUSINESS ETHICS
INDIA`S TENTH FIVE YEAR PLAN AND STRUCTURAL REFORMS
BUSINESS ENVIRONMENT [MCOM-FM](2041202)
ACCOUNTING - DEFINITION - ACCOUNTING FOR HISTORICAL FUNCTION AND
MANAGERIAL FUNCTION - SCOPE OF ACCOUNTING - FINANCIAL ACCOUNTING AND
MANAGEMENT ACCOUNTING
FINANCIAL STATEMENT ANALYSIS - FINANCIAL STATEMENTS - NATURE OF FINANCIAL
STATEMENTS - LIMITATIONS OF FINANCIAL STATEMENTS - ANALYSIS OF
INTERPRETATION - TYPES OF ANALYSIS - EXTERNAL VS INTERNAL ANALYSIS -
HORIZONTAL VS VERTICAL ANALYSIS - TOOLS OF ANALYSIS - TREND ANALYSIS
RATIO ANALYSIS - TYPES - LIQUIDITY RATIOS - PROFITABILITY RATIOS - TURNOVER
RATIOS - PROPRIETARY RATIOS - MARKET EARNINGS RATIOS - FACTORS AFFECTING
EFFICIENCY OF RATIOS - HOW TO MAKE EFFECTIVE USE OF RATIO ANALYSIS - USES
AND LIMITATION OF RATIOS
CONSTRUCTION OF PROFIT AND LOSS ACCOUNT AND BALANCE SHEET WITH RATIOS
AND RELEVANT FIGURES - INTER-FIRM - INTRA-FIRM COMPARISONS
FUND FLOW STATEMENTS - NEED AND MEANING - PREPARATION OF SCHEDULE OF
CHANGES IN WORKING CAPITAL AND THE FUND FLOW STATEMENT - MANAGERIAL USES
AND LIMITATION OF FUND FLOW STATEMENT
CASH FLOW STATEMENT - NEED - MEANING - PREPARATION OF CASH FLOW
STATEMENT - MANAGERIAL USES OF CASH FLOW STATEMENT - LIMITATIONS -
DIFFERENCES BETWEEN FUND FLOW AND CASH FLOW ANALYSIS
CAPITAL BUDGETING SYSTEM - IMPORTANCE - METHODS OF CAPITAL EXPENDITURE
APPRAISAL
PAYBACK PERIOD METHOD - ARR METHOD
DCF METHODS - NPV AND IRR METHODS - THEIR RATIONALE - CAPITAL RATIONING
FINANCE MANAGEMENT & MANAGEMENT ACCOUNTING(2040103)
FINANCIAL MANAGEMENT - MEANING - NATURE AND SCOPE OF FINANCE - FINANCIAL
GOAL - PROFIT VS WEALTH MAXIMIZATION - FINANCE FUNCTIONS - INVESTMENT -
FINANCING AND DIVIDEND DECISIONS
MANAGEMENT OF WORKING CAPITAL - MEANING - SIGNIFICANCE AND TYPES OF
WORKING CAPITAL - CALCULATING OPERATING CYCLE PERIOD AND ESTIMATION OF
WORKING CAPITAL REQUIREMENTS
SOURCES OF WORKING CAPITAL - FACTORING SERVICES - VARIOUS COMMITTEE
REPORTS ON BANK FINANCE - DIMENSIONS OF WORKING CAPITAL MANAGEMENT -
FINANCING OF WORKING CAPITAL - REQUIREMENTS - FINANCING OF WORKING CAPITAL
AND NORMS OF BANK FINANCE
Years2
PRINCIPLES OF CO-OPERATION - DEFINITION AND MEANING OF CO-OPERATION -
SALIENT FEATURES OF CO-OPERATION - SOCIAL, ECONOMIC AND MORAL BENEFITS OF
CO-OPERATION - PRINCIPLES OF CO-OPERATION - HISTORY OF CO-OPERATIVE
PRINCIPLES FROM ROCKDALE PIONEERS TO I.C.A`S THIRD COMMISSION PRINCIPLES
THEORY OF CO-OPERATION - CONTRIBUTIONS MADE BY ROBERT OWEN, ROCKDALE,
PIONEERS, DR. WILLIAM KING, RAIFFEISEN - CHARLES FOURIER, DR. FAUQUET,
CHARLES GLIDE, HORACE BLUNKETT AND DR. GADGIL- CO-OPERATION AND OTHER
ECONOMIC SYSTEMS
CO-OPERATION IN FOREIGN COUNTRIES - ORIGIN AND GROWTH OF CO-OPERATIVES IN
THE FOLLOWING COUNTRIES - CONSUMER CO-OPERATIVES IN ENGLAND, CREDIT COOPERATIVE
IN GERMANY, DAIRY CO-OPERATIVE IN DENMARK, MARKETING COOPERATIVES
IN CANADA, FARMING CO-OPERATIVES IN ISRAEL
HISTORY OF CO-OPERATIVE MOVEMENT IN INDIA - ORIGIN AND DEVELOPMENT OF COOPERATIVE
MOVEMENT IN INDIA BEFORE INDEPENDENCE - AFTER INDEPENDENCE -
CO-OPERATIVE DEVELOPMENT UNDER PLANNING ERA
CO-OPERATIVE BANKING - CONSTITUTION, OBJECTIVES AND FUNCTIONS OF PRIMARY
CO-OPERATIVE BANKS, CENTRAL CO-OPERATIVE BANKS AND STATE CO-OPERATIVE
BANKS - FUNCTIONS AND WORKING OF AGRICULTURAL AND RURAL DEVELOPMENT
BANKS (PRIMARY AND APEX)
RESOURCES MOBILIZATION AND PROBLEM OF THE ABOVE BANK - CONSTITUTION,
OBJECTIVES AND FUNCTIONS OF URBAN CO-OPERATIVE BANKS, EMPLOYEES CREDIT
SOCIETIES AND INDUSTRIAL CO-OPERATIVE BANKS - BANKING REGULATIONS ACT (AS
APPLICABLE TO CO-OPERATIVE SOCIETIES) - ITS SALIENT FEATURES.
NON CREDIT CO-OPERATIVES - CONSTITUTION, OBJECTIVES, WORKING OF MARKETING
AND PROCESSING CO-OPERATIVES - CONSUMER CO-OPERATIVES AND SUPER
MARKETS - DAIRY CO-OPERATIVES - WEAVERS CO-OPERATIVES AND SPINNING MILLS -
HOUSING CO-OPERATIVES
MASTER OF COMMERCE IN CO.OPERATIVE MANAGEMENT
2 Yr.
PRINCIPLES AND PRACTICE OF CO-OPERATION(2032001)
STATE AND CO-OPERATION - VARIOUS FROM OF STATE AID - LIMITATIONS OF STATE
AID - VARIOUS FORMS OF STATE INTERFERENCE - FUTURE OF STATE AID
CO-OPERATIVE EDUCATION AND TRAINING - INSTITUTIONS CATERING TO COOPERATIVE
EDUCATION AND TRAINING (NCUI, STATE AND DISTRICT CO-OPERATIVE
UNIONS, NCCT AND ITS AFFILIATES)
ROLE OF ICA AND ILO IN CO-OPERATIVE EDUCATION AND TRAINING
ROLE OF RBI, NABARD AND SBI - IN THE DEVELOPMENT OF CO-OPERATIVES AND
PROMOTIONAL ROLES PLAYED BY NCDC, NAFED, NDDB AND NCCF
RESEARCH IN CO-OPERATION - NEED FOR RESEARCH IN CO-OPERATION - AREAS OF
RESEARCH IN CO-OPERATION - VARIOUS METHODS OF RESEARCH AND TOOLS OF
DATA COLLECTION
MANAGEMENT- DEVELOPMENT OF MANAGEMENT THOUGHT - DIFFERENT SCHOOLS OF
MANAGEMENT THOUGHTS - PRINCIPLES OF MANAGEMENT. PLANNING - TYPES OF
PLANNING- ADVANTAGES AND LIMITATIONS OF PLANNING- PLANNING PREMISES
VARIOUS STEPS IN PLANNING - ORGANIZATION- MEANING- OBJECTIVES AND
PRINCIPLES- TYPES OF ORGANIZATION DEPARTMENTALIZATION - DELEGATION OF
AUTHORITY - RESPONSIBILITY- CENTRALIZATION AND DECENTRALIZATION OF
AUTHORITY- MERITS AND DEMERITS
STAFFING- PRINCIPLES OF STAFFING- MOTIVATION OF EMPLOYEES- LEADERSHIP IN
COOPERATIVES - QUALITIES REQUIRED - OFFICIAL AND NONOFFICIAL LEADER- ROLE
OF LEADERSHIP IN COOPERATIVES - DIRECTING - MEANING - COMMUNICATIONPROBLEMS
AND OBSTACLES IN ACHIEVING EFFECTIVE COMMUNICATION
CO OPERATIVE MANAGEMENT- NATURE AND FUNCTION- ROLE OF BOARD OF
DIRECTORS IN COOPERATIVE MANAGEMENT- GENERAL BODY - ITS FUNCTIONS AND
POWERS- BOARD AND EXECUTIVE RELATIONSHIP-SOCIETY AND DEPARTMENT
RELATIONSHIP
COOPERATIVE ADMINISTRATIVE SECTOR AT THE STATE LEVEL - DISTRICT LEVELCOOPERATIVES
AND STATE GOVERNMENT
AUDIT AS A TOOL OF MANAGEMENT - COOPERATIVE ORGANIZATION - NEED FOR
OUTSIDE FINANCIAL CONSULTANCY SERVICES
HISTORY OF CO-OPERATIVE LEGISLATION IN INDIA: CO-OPERATIVE CREDIT SOCIETIES
ACT.1904 - CO-OPERATIVE SOCIETIES ACT OF 1912 - MULTI-UNIT CO-OPERATIVE
SOCIETIES ACT 1942 - MODEL CO-OPERATIVE SOCIETIES BILL 1991
DETAILED STUDY OF THE TAMIL NADU CO-OPERATIVE SOCIETIES ACT (LATEST) -
PROVISIONS RELATING TO REGISTRATION, AMENDMENT OF BYELAWS AND
MANAGEMENT OF CO-OPERATIVE
CO-OPERATIVE MANAGEMENT AND LAW(2040901)
REGULATORY PROVISIONS RELATING TO CO-OPERATIVES: AUDIT, INQUIRY
INSPECTION SUPERVISION, SURCHARGE - SUSPENSION AND SUPPRESSION OF THE
BOARD
WINDING UP OF CO-OPERATIVES - SETTLEMENT OF DISPUTES
LEGAL PROVISIONS RELATING TO EMPLOYEES TO CO-OPERATIVES: COMMON CADRE
RECRUITMENT BUREAU - SELECTION, PLACEMENT - REWARDING - OFFENCES AND
PENALTIES TO EMPLOYEE OF CO-OPERATIVES
PROVISIONS RELATING TO APPEAL, REVIEW AND REVISION - CO-OPERATIVE TRIBUNAL -
STATE AID TO CO-OPERATIVES, PROVISIONS RELATING TO LAND DEVELOPMENT BANKS
MARKETING CO-OPERATIVES - FUNCTIONS - CONCEPT - MARKETING MIX - PRODUCT
PLANNING-
PRICING STRATEGIES - COOPERATIVE SUPERMARKETS - SELF SERVICE COUNTERS -
SALES MANAGEMENT IN COOPERATIVES
FUNCTIONS-SALES FORECASTING- CHANNELS OF DISTRIBUTIONS-MARKETING
PRACTICE OF DIARY COOPERATIVES-WEAVERS COOPERATIVES
PERSONAL MANAGEMENT IN COOPERATIVES - HUMAN RESOURCE PLANNING
RECRUITMENT, SELECTION - TEST AND INTERVIEWS- TRAINING AND DEVELOPMENT
JOB EVALUATION -PERFORMANCE APPRAISAL- MOTIVATION- PERSONAL MANAGEMENT
IN LARGE SIZED COOPERATIVES
FINANCIAL MANAGEMENT IN COOPERATIVES - NATURE - SCOPE AND OBJECTIVESFINANCE
FUNCTION
CASH MANAGEMENT BY COOPERATIVES- IMPORTANCE- FACTORS INFLUENCING CASH
BALANCE
INVENTORY MANAGEMENT IN COOPERATIVES - GOALS OF INVENTORY MANAGEMENTFACTORS
INFLUENCING INVENTORIES
ABC SYSTEMS - EOQ MODEL - REORDER POINT - MONITORING AND CONTROL OF
INVENTORIES
FUNCTIONAL MANAGEMENT IN CO-OPERATIVES(2040902)
PRODUCTION MANAGEMENT IN COOPERATIVES - PRODUCTION PLANNING AND
CONTROL
PRODUCTION MANAGEMENT PRACTICES IN COOPERATIVE SUGAR FACTORIES AND
COOPERATIVE SPINNING MILLS
HUMAN RESOURCE MANAGEMENT- DEFINITION, CONCEPT AND NATURE- OBJECTIVES
AND IMPORTANCE
FUNCTIONS AND SCOPE OF HUMAN RESOURCE MANAGEMENT- HUMAN RESOURCE
PLANNING
HUMAN RESOURCE PLANNING PROCESS- PERSONNEL POLICIES- ESSENTIALS- TYPES
AND COVERAGE
RECRUITMENT - MEANING AND PROCESS - SOURCES
TECHNIQUE OF RECRUITMENT - SELECTION - TESTS AND INTERVIEWS
TRAINING AND DEVELOPMENT- NEED OBJECTIVES, IMPORTANCE AND TYPES OF
TRAINING
PROMOTION AND TRANSFERS - NEED SENIORITY VS MERIT - TYPES OF TRANSFERS -
PERFORMANCE APPRAISAL METHODS
JOB EVALUATION - CONCEPT - PROCESS AND OBJECTIVES OF JOB EVALUATION -
ADVANTAGES AND LIMITATIONS - ESSENTIALS OF SUCCESSFUL JOB EVALUATION
METHODS OF JOB EVALUATION - WAGE AND SALARY ADMINISTRATION - OBJECTIVES -
PRINCIPLES
METHODS OF WAGE PAYMENT - EXECUTIVE COMPENSATION - INCENTIVE PLANS AND
PROFIT SHARING
GRIEVANCE: CAUSE - NEED FOR GRIEVANCE PROCEDURE - GRIEVANCE REDRESSAL
MACHINERY
HUMAN RESOURCE DEVELOPMENT IN CO-OPERATION(2040903)
ELEMENTS OF A GRIEVANCE PROCEDURE- DISCIPLINARY ACTION - EMPLOYEE
RECORDS, REPORTS, AUDIT AND RESEARCH
RURAL DEVELOPMENT - CONCEPT - MEANING AND PROCESS - STRATEGIES OF
DEVELOPMENT
IRDP - OTHER SCHEMES - CURRENT TREND - FEATURES OF RURAL ECONOMY
POPULATION AND ITS IMPACT - EMPLOYMENT CONDITION - ROLE OF SMALL SCALE AND
COTTAGE INDUSTRIES
AGRICULTURE - ROLE OF AGRICULTURE IN THE NATIONAL ECONOMY - PRODUCTIVITY -
SOIL EROSION AND CONSERVATION MECHANIZATION
AGRICULTURAL REFORMS - RURAL BANKING - SPECIFIC FINANCIAL NEEDS OF RURAL
AREA ST, MT, LT, NON-FORM AND OTHER CREDIT NEEDS
RURAL MARKETING - IMPORTANCE -COOPERATIVE MARKETING - AGRICULTURAL
MARKETING - PROGRESS AND PROBLEMS
ROLE OF AGRICULTURE IN INDIA - PROBLEMS OF AGRICULTURE - DEVELOPMENT -
LAND AND CROPS - FOREST RESOURCES AND POLICY
PRODUCTION AND PRODUCTIVITY - AGRICULTURE INPUTS - FARM SIZE AND
PRODUCTIVITY
LAND REFORMS - AGRICULTURE IN THE PLANS - NEW AGRICULTURE TECHNOLOGY -
FARM MECHANIZATION - FOOD PROBLEM AND FOOD POLICY
AGRICULTURAL CREDIT - AGRICULTURE CO-OPERATIVES - AGRICULTURAL TAXATIONS
RURAL ECONOMICS AND RURAL DEVELOPMENT(2020210)
CROP INSURANCE - AGRICULTURAL MARKETING - AGRICULTURAL PRICES AND
AGRICULTURAL PRICE POLICY
RURAL POVERTY - RURAL UNEMPLOYMENT - AGRICULTURE LABOUR IN INDIA - IRDP -
PANCHAYAT RAJ - COMMUNITY DEVELOPMENT PROGRAMME
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